Join Microsoft and special guest Ian Michiels, Group Director, Customer Relationship Technology for Aberdeen Research, for a 1-hour webinar in which Ian presents the latest research findings and market survey data on the topic of Marketing Automation. Ian will detail the need and value of an integrated Marketing Automation Platform (MAP) and how integrating and automating marketing and sales processes maximizes a company’s ability to retain its current customers and prospect for new ones.

Ian will also introduce a new solution offered by a joint alliance between Microsoft, ExactTarget and Neudesic that addresses this higher level need for an end-to-end marketing and sales platform. The Actionable Marketing Intelligence solution showcases ExactTarget’s email and automation solutions integrated with Neudesic’s analytics and reporting tools all built into the Microsoft Dynamics CRM platform.

Discover the strength of a CRM system that empowers sales professionals through the ability to produce personalized emails, manage client data, track progress, and raise their profile among potential customers. Through this solution, your sales team can reduce closing times, increase upsells, identify customer needs and optimize communication. Build your ROI by creating immediate campaign visibility and value. The Actionable Marketing Intelligence Solution’s strength lies in its robust digital marketing and analytical capabilities, incorporated into the full Microsoft Dynamics CRM platform.

Registration is no longer available for this event.