Many organizations are recognizing the need to better-align Sales and Marketing when it comes to lead generation and qualification. Very few would disagree with this goal, but even fewer have figured out how to make it work? Join our team of Sales and Marketing experts to hear about the strategies, tactics and tools that are working and how you can make this work in your organization.

Organized in a collaborative format, we have pulled together three leading experts on the three functional areas that are necessary in creating a synchronized Sales and Marketing organization.

Strategy: SiriusDecisions is a research and advisory firm, founded on the principal of more closely aligning b-to-b sales and marketing functions to maximize topline growth. Tony Jaros, VP of Research, is uniquely qualified to share his insights about the strategies his customers are using to create demand more systematically and predictably through strategy, process, metrics and technology.

Tactics: Catapult Direct Marketing is a full service agency specializing in helping businesses define, deliver and measure integrated marketing programs. Dennis Totah, President and Founder of Catapult Target Direct, brings experience managing sales operations at companies including Kodak and Portera to the urgent challenges facing Sales organizations as they tune operations to improve conversion rates, including data cleansing and implementing multi-touch Marketing and Selling.

Tools: Genius.com is a Sales 2.0 leader focusing on integrating email marketing and lead qualification. Felicity Wohltman, VP of Marketing, will review the tools now available to enable closed loop sales and marketing and achieve better results across the board -- from lead generation to conversion to close.

Speakers:
Tony Jaros, VP of Research at Sirius Decisions
Felicity Wohltman, VP Marketing, Genius.com
Dennis Totah, President, Catapult Direct

Sponsor: Karl Dias, NetProspex:
NetProspex is an information exchange allowing B2B sales and marketing professionals to buy or exchange executive contacts. With over 2,600,000 accurate business contacts across 460,000 companies - NetProspex is a major new source of contacts including difficult-to-find mid-management decision makers across North American businesses.

Who Should Attend: Management and Operations of Inside Sales, Field Marketing, Demand/Lead Generation organizations.

FREE GIFT
To thank you for attending, we would like to offer the following gifts: