Webinars are an established component of the marketing arsenal. Marketing departments rely on web events to raise product awareness, build brands, generate leads and qualify prospects. But while companies have overwhelmingly embraced the technology, best practices can often elude even the most proficient of marketers.

A dedicated web seminar registration solution can help marketers to communicate with registrants, drive event attendance and streamline processes. This guide helps to identify common registration and reporting dilemmas and is designed to help producers of web seminars make an informed decision regarding how data is collected from online events. It lists the top five reasons for implementing a registration solution, gives a detailed features and benefits summary, and shares a couple of key research points regarding the needs of online event marketers.

The growing popularity of desktop collaboration solutions, including Web conferencing, instant messaging, and desktop video conferencing, is fueling increased interest in the promise of increased employee productivity gains, amazing financial returns, and a wholesale transformation of business processes into a new realm of communication. Companies have invested millions in collaboration software and countless resources preparing their networks, pushing software clients to desktops, and readying for the forecasted flood of employees adopting these solutions.