Transforming Google Analytics Into Business Analytics
You set up Google Analytics, ooh and aah at the beautiful reports, and
then reality sets in. How on earth will you have time to read, analyze
and act on the flood of data?
You need a system.
In this presentation, Ian Lurie will show you one
system that works, plus:
Ian, Founder and CEO of Portent Interactive and author of the Conversation Marketing blog, will walk through real examples and discuss the results, giving you a practical practical look at dealing with the flood of data you get from Analytics.
- The metrics you should really care about.
- How to interpret those metrics in the context of your business.
- Timesavers such as automatic e-mail reports.
- How to apply what you learn to your business.