Transforming Google Analytics Into Business Analytics

You set up Google Analytics, ooh and aah at the beautiful reports, and then reality sets in. How on earth will you have time to read, analyze and act on the flood of data?

You need a system.

In this presentation, Ian Lurie will show you one system that works, plus:

  • The metrics you should really care about.
  • How to interpret those metrics in the context of your business.
  • Timesavers such as automatic e-mail reports.
  • How to apply what you learn to your business.
Ian, Founder and CEO of Portent Interactive and author of the Conversation Marketing blog, will walk through real examples and discuss the results, giving you a practical practical look at dealing with the flood of data you get from Analytics.

Registration is no longer available for this Event.