It is still unclear which next generation business models will dominate in the local advertising revolution. The giant online portals are "localizing" significant parts of their experiences, search engines are trying to hyper-localize their results, wireless phone platforms are expanding local functionality, and startups are introducing new business concepts.

Today, there is a shift towards multi-channel convergent, performance-based media happening. Corvent and SEMpdx welcome Paul Ryan, former CTO of Overture Services (acquired by Yahoo), who will explain why you shouldn't replace traditional media, but instead transform traditional media into performance media.

In this OnDemand presentation, Mr. Ryan will cover:

• What is performance media convergence
• Multi-channel marketing and the effectiveness of print and other offline channels
• Product simplicity as the key to local advertiser adoption
• Examples of successful local advertisers that are incorporating performance media convergence

We hope you enjoy this informative presentation!