Few marketers truly understand the fundamentals of SEO and PPC, but even fewer are aware of the latest trends in search engine marketing: Social Media Optimization (SMO) and Online Reputation Management (ORM).

Join Corvent LLC and Hallie Janssen of Anvil Media, Inc. for this informative event and you'll learn:

• Foundational SMO and ORM strategies
• Tools and techniques for monitoring your online presence
• Key tactics for effectively engaging in online communities

You'll also get to hear insightful case studies of companies who have implemented SMO and ORM strategies to generate awareness, improve brand recognition and reputation, and build sales.