Whether you’ve been managing a Google™ Adwords account for a month or for years, the constant threat of competition and click-fraud can challenge even the most experienced search engine marketing (SEM) professional. The difference between managing pay-per-click (PPC) ads reasonably well and exceptionally well can be as simple as understanding if you’re making or losing money on every click.

Join Kent Lewis and Hallie Janssen of Anvil Media, Inc. as they cover advanced PPC strategies including:

• Techniques for geographic and demographic targeting
• Custom ad text that pops
• Multivariate testing for increased performance

You'll learn tactics that will significantly enhance the performance of your existing PPC campaigns, including and Google™ Analytics, Yahoo! and MSN, and you'll discover ways to lower your cost per click while increasing conversions.