Mary Bowling
Mary Bowling has been involved in all aspects of online marketing since 2003. She has a special interest in website usability and in Search Engine Optimization, including optimizing all types of media for the Search Engines. Mary has also developed specialized expertise in promoting brick and mortar businesses on the internet through Local Search marketing. She is the Director of Search Marketing at seOverflow (http://www.seoverflow.com/ ) , a Denver, Colorado company that specializes in Search Engine Optimization.

Her accomplishments include speaking at Search Marketing Expo and Search Engine Strategies conferences on a variety of topics, conducting trainings and webinars for Search Engine Strategies and Search Engine Workshops, writing a column on Local Search for ClickZ, authoring popular white papers on Local Search and SEO for WordPress Blogs and speaking at SEMpx' s Searchfest. She blogs at Optimized! (http://www.marybowling.com )

Mike Belasco
Mike Belasco is the president of seOverflow, an interactive marketing firm specializing in providing outsourced search engine optimization and pay per click management services to web designers, marketing consultants, SEO companies, and directly to businesses. Their services include search engine optimization, keyword research, social media campaigns, site audit reports, pay per click campaigns, viral marketing campaigns, content distribution and website analytics consulting. seOverflow's full range of interactive marketing solutions has helped their clients produce positive results including increasing website traffic, improving website usability, and converting more visitors into customers. Mike Belasco is a certified Yahoo Search Marketing Ambassador, and a writer for WebProNews.com and LocalSearchNews.net. In addition, Mike's blog won the 'Best Local Search Blog of 2006' awarded by Search Engine Journal.