Made to Stick: Why Some Ideas Survive and Others Die
Thursday, February 5, 2009
10:00 AM - 11:00 AM Pacific Time (US & Canada)
Join Dan Heath, New York Times best selling author, as he explains why some ideas may succeed, or "stick" with people, while others fail. Dan will reveal the six principles that distinguish ideas that thrive from those that die. Join us to learn how to make your ideas "stickier".

Registration is no longer available for this event.

Ensure your message gests heard. Dan will discuss strategies to clearly communicate your message and make it "stickier" for your targeted audience. Discover six key communications principles to make your ideas resonate.

  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotion
  • Stories
Examples will be provided of how real people have made great ideas sticky in endeavors as diverse as business, entertainment, public health, and education.

Whether you are a CEO expanding your business, a marketing director launching a new campaign, a Learning Director implementing curriculum, or a manager trying to execute new strategies, you will learn how to "sell" your idea — get people to embrace it, remember it, and act on it.

Speaker:
Dan Heath, New York Times best selling author Dan is a consultant to the Policy Program for the Aspen Institute. He is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of "making ideas stick" with organizations such as Microsoft, Nestle, the American Heart Association, Nissan, and Macy's.

Prior to joining the Aspen Institute, Dan conducted research for Harvard Business School, where he co-authored 10 case studies on entrepreneurial ventures. More recently, he worked for the executive education division of Duke University, where he designed and taught in training programs for Fortune 500 executives.

This event is sponsored by LearnShare.
LearnShare was founded in 1996 by Fortune 500 companies who were seeking to join together to transform the way their companies research, design, purchase, package and communicate career development and skill enhancement. This visionary group, the Owners, included General Motors, 3M, Motorola, Owens Corning, Deere & Co., O-I, Eaton, Northwest Airlines, Pfizer Inc, Pilkington, UnitedHealth Group, and Chevron. Since that time, the owners have been joined by more than 30 of the largest, most diverse corporations in the world representing more than 2.5 million employees around the globe.

Presented by Adobe Systems Inc. (www.adobe.com) and Adobe® Acrobat® Connect™ Pro.




This event will be conducted online using Adobe's Web Conferencing Solution: Acrobat Connect Pro. To learn more about Adobe Acrobat Connect Professional today, visit Adobe's website.

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